Healthy Energy Drink

One Shot Energy Drinks are Showing Bullish Growth

July 5, 2009 on 7:52 pm | In healthy energy shot | 1 Comment

News headlines in  Nutraingredients-usa.com says that “one-shot energy drinks are winning over consumers because they deliver a clear single benefit – an energy payload – without consumers having to drink a 250ml or 500ml beverage” – reported by author Julian Mellentin.

With an energy shot, consumers can get a concentrated potion of vitamins, caffeine, and other nutrients without having to drink a lot of liquid. It is easier to carry and can be drank warm.  Some of the energy drinks don’t taste very nice, so a shot allows people to have a small amount and drink it down quickly.

Red Bull now has an energy shot, but for now…  5 Hour Energy is the leading US brand.  Justin Mellintin notes in his article, that these drinks have premium prices, much higher than regular drink formats. However, a consumer is happy if they pay 3 or 4 dollars for  an energy shot, and they feel a boost of energy for 5 or 6 hours.  Read more from this article here

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